Friday, November 25, 2011
Christmas Shopping Bargain-Barrage...The Commercials Begin
WalMart, Target and Kohl's have adopting the advertising strategy of portraying women as over-caffeinated, dangerously wacko bargain-hunters who will knock you over in the aisles and stomp on your toddler to get to the latest cool "must-have," and finish off their list. Is this a mirror of how we really are, or a ploy to get us to become this way?
This year we need bargains, for sure. The smart company would have an advertising roll-out beginning with a commercial of an average woman (c'mom, we do most of the shopping; it's true!!) explaining how she definitely needs a great deal on her items this year, and XYZ Company helps her to get this deal, with a price she can trust. She could even, God forbid, tell us that she is looking forward to relaxing - instead of being an over-stimulated freak show - and enjoying the true gifts of the season, due to the ease of shopping thanks to XYZ Co. Now that's a company that I would support. I'm sick of the blatant commercialism and not so blatant female-stereotyping of this year's ads already - and it's not even December! Yikes!
And... Heaven help you car companies that try to tell us that we should have a car with a bow on it sitting in the driveway to show our love to that special someone this Christmas; pease just run an ad that says, "Look, we sell cars, and when you have some money for a great lease or purchase, come on down and talk to us; we'll be here waiting to serve you. But this year, we want to just wish you Merry Christmas, and alert you to the fact that a small portion of our annual earnings are going to help families of the military. We've got that covered, and we'll look forward to seeing you in the showroom soon!" That's a dream ad. And that's a car company that I would consider - and isn't that the goal?
Commercialism at Christmas is a fact in America. But it is up to you to turn on your filter, and be the person - and shopper - you want to be this holiday season. I have a vow that I am shopping when I want and how I want, even if it is on December 24th. Now go get 'em...at your own pace. :-)
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